With the evolution of business models introduced by streaming giants like Spotify and Deezer, dominated respectively by the Two Tier and Artist Centric models, a crucial question naturally arises: what will be the fate of emerging artists and those not tied to record labels with a solid online following?
The demonetization of works less “appreciated” by users, as announced by major streaming services, could push creators to seek alternatives where earnings and popularity are not bound by engagement metrics.
In this scenario, an intriguing perspective emerges: capturing artists eager to remain in the digital market without being subject to the rules imposed by streaming giants.
This debate also includes the world of background music, in-store radio, and generally music played within commercial activities.
Although the activities carried out by MoosBox are not assimilable to those of a collective management organization or independent management entity, (as identified under articles 4, paragraph 2, and 8, paragraph 1, of D.LGS.15 MARCH 2017 and as per DETERMINA AGCOM N. 2/22/DSDI-ARCH OF 27/05/2022), it has been at the forefront of these issues for years.
MoosBox positions itself as a provider to ensure fair licensing costs for its commercial activities and, most importantly, as a Partner for a fair compensation for Artists and Labels, especially those independent and emerging, freeing them from the constraints of traditional Collectors and mainstream logics.
Spotify, Deezer, and the Revolution in the Musical Model
The music industry is constantly evolving, with Spotify and Deezer introducing revolutionary business models. The Two Tier model of Spotify and the Artist Centric approach of Deezer are redefining the rules of the game, but what will happen to artists who do not fit into these schemes?
The “Two Tier” model of Spotify indicates a two-level system where more popular artists receive a larger share of the earnings compared to less known artists.
The term “Artist Centric” by Deezer suggests a focus more on the artists, with the aim of distributing revenues based on the popularity of each artist.
In essence, these platforms are adopting different approaches in distributing earnings to artists based on their level of popularity.
The Demonetization and Migration of Creators
The demonetization of less popular works, announced by streaming services like Apple Music focused on Spatial Audio catalogs, raises the issue of creator migration.
The search for new horizons to generate revenue and popularity may become a necessity for artists who do not meet the engagement criteria set by major DSPs.
The term DSP refers to “Digital Service Provider” when talking about music streaming platforms like Spotify, Apple Music, Deezer, etc.
Alternatives to Mainstream: Searching for New Digital Horizons
With the potential exodus of artists from mainstream platforms, the idea of seeking digital alternatives emerges. What opportunities are available to artists eager to stay in the digital market without being restricted by the big streaming players? And who are the innovators looking to offer an alternative?
MoosBox: The Bet on Fair Background Music
In this landscape, the world of background music also finds its place, and MoosBox emerges as a bold bet. As a music provider, MoosBox aims to offer an alternative to ensure fair licensing costs for commercial activities, freeing artists from constraints and ensuring fair compensation, with a particular focus on independent and emerging artists.
“The future of the music industry hangs in the balance between established streaming models and new alternatives seeking to emancipate artists from traditional schemes – says Marco Ricchiardi, co-founder of MoosBox – We started the project with a handful of quality tracks and a vision: I am so proud of how far MoosBox has come in helping music creators and in providing professional music consultancy for international brands.”
FriBit: The Independent Music Radio powered by MoosBox
MoosBox fits into this context as a solution: “Our goal is to bridge the gap between Music Creators and Users, providing both with a simple, reliable, and thoughtful service.”
With this perspective, in the course of 2023, FriBit™, a radio entirely dedicated to emerging music was born.
Fribit™ is a digital radio offering a quality music selection, based on independent and emerging artists and labels, that do not follow commercial trends. Fribit aims to value creativity and musical diversity, providing a listening and promotion platform for those who want to discover new sounds.
With its offer of rights-included music, MoosBox represents an innovative path for independent artists, offering them a platform to express their creativity in service to Businesses without compromises, and a safe bet for Businesses and the diffusion in their stores.
