The frenzy of January sales is already underway, and while many are gearing up to snag deals, there’s an often overlooked aspect that can make a difference: background music.
In this article, we will explore how choosing the right music can positively influence the shopping experience during the sales period.
Today, we focus on “royalty-free music” and discover the benefits and reasons why you should opt for this choice during an important time for your business like the sales rush.
Benefits of Royalty-Free Music During Sales
The tradition of sales has deep roots, but modernity offers us new perspectives.
Many believe that this period has lost its former charm—also because it seems to last all year, and there are doubts about the real convenience of prices—but it still holds something that makes it unique, which is the emotional involvement.
Sales, also known as private sales, markdowns, or clearances, have a history that goes back centuries:
The idea of lowering prices to attract buyers already existed before, but the sales as we know them today originated in the 19th century, when department stores like Macy’s were the first to launch sales and special offers to clear out excess stock and attract more customers.
In the 20th century, over the years, sales became a global custom. Entrepreneurs and companies in various countries began offering discounts and special offers at different times of the year, such as the winter and summer sales seasons.
Nowadays, January sales are a common practice in many parts of the world. After Christmas, retailers want to clear out leftover merchandise and attract customers with significant price reductions. Consumers, in turn, often eagerly await these sales to shop after the holidays and find items at lower costs.
Besides preparing the displays, shelves, and sales spaces in general, choosing the right music contributes to creating the atmosphere
During sales, having a custom in-store radio can bring various benefits: from creating a pleasant and stimulating environment to effectively communicating promotions through the use of specific, custom-made spots.
Let’s discover how background music, especially if free from the burdens of increasingly expensive licenses from any other copyright management society, can change the game during sales.
Music and In-store Spots as a Stimulus for Purchases
Music can be an effective tool for retailers and their customers during the sales season. Some of the benefits of background music include:
Motivation: Music can motivate customers to enter stores and make purchases by creating a pleasant and engaging atmosphere.
Isolation: Music can help customers isolate themselves from external noise and distractions, making it easier to focus on offers and products, especially if detached from previous memories and emotions (this is where non-mainstream music becomes a crucial choice).
Stress Management: Music can alleviate the stress and anxiety of customers who often have to deal with lines, crowds, and competition for discounted products.
Performance Improvement: Music can positively influence customers’ behavior and decisions, increasing the time they spend in stores, the number of items purchased, and their overall satisfaction.
Increased Agility: Music can make customers quicker and more dynamic in searching for and selecting products, thanks to the rhythm and energy it conveys.
Relaxation: Music can promote physical and mental recovery for customers after an “intense shopping session,” helping relax muscles and the mind.
Differences Between Royalty-Free Music and Mainstream Music with Licenses from Any Other Copyright Management Society
Why should you opt for “royalty-free music” instead of mainstream music subject to complex licenses? Let’s examine the differences and practical advantages.
Association of Emotions and Memories:
“Royalty-free music” has the power to evoke positive emotions and memories, unlinked from past sensations, creating a memorable and unique shopping experience. Associating certain tracks with sales can foster customer loyalty.
Strengthening Brand Identity
Carefully selecting music is an integral part of brand identity. Choosing tracks that reflect the company’s image can strengthen the customer’s perception of your business.
At MoosBox, we have been experts in sales music for over 25 years.
Stimulating Purchasing Behavior
A well-curated in-store radio can influence purchasing decisions, creating the ideal environment for impulsive purchases or highlighting specific products with the right soundtrack.
Music must be carefully selected to suit the customers and the products being sold. Music can make shopping more enjoyable and can also greatly help promote and sell during the January sales in a 2024 full of new trends.
