The Crucial Role of Music in Consumer Behavior

Ruolo della Musica nei Consumi

Music is an essential part of our lives and plays a role in consumer behavior. We listen to music to have fun, to relax, to express our emotions, to communicate with others. Music also has a great impact on our consumption behavior. According to a 2023 study by the International Federation of the Phonographic Industry (IFPI), 71% of respondents believe that music is important for their mental health and spend an average of 20.7 hours a week listening to music, compared to 20.1 hours in 2022. This confirms that the demand for music is currently higher than ever.

Pop continues to dominate the music scene, but diversity is increasing. With 57% of people eager to access music by new, less mainstream artists and 65% of young people aged 16 to 24 seeking musical diversity, it is clear that “royalty-free music” can meet this growing demand.

But what kind of music should you choose for your store? What is the role of music in consumer behavior? If you want to create a welcoming and pleasant atmosphere for your customers, you need to pay attention to the quality and legality of the music you play. In this article, we will explain why background music, including all rights, is the best choice for your store and how MoosBox can help you find the perfect music for your brand.

What is music with all rights included, and what are its advantages?

Music with all rights included is music that is not subject to licenses from copyright management companies, such as ANY OTHER COPYRIGHT MANAGEMENT COMPANY in Italy, which instead collects royalties for so-called “mainstream” music. These companies collect fees for the use of copyright-protected music in public places, such as stores, restaurants, hotels, etc. These fees are often very high and vary depending on the size, number of employees, type of business, and genre of music.

On the other hand, music with all rights included is music that you can freely use in your store without having to pay any additional license fees, besides the service fee. This allows you to save money and avoid legal issues. Furthermore, music with all rights included is not synonymous with low-quality or boring music. On the contrary, many independent artists and music producers create high-quality music in various genres, from pop to rock, from hip-hop to electronic, from Latin music to classical and country music. (listen to some demos by clicking here) You can therefore choose the music that best suits your audience and style.

Music with All Rights Included vs. Mainstream with Licenses from ANY OTHER COPYRIGHT MANAGEMENT COMPANY

Now, let’s focus on the practical advantages of opting for “royalty-free music” compared to mainstream music subject to complex distribution licenses and related rights from ANY OTHER COPYRIGHT MANAGEMENT COMPANY.

Creating Unique Atmospheres

“Music with all licenses included” offers the possibility to create unique and personalized atmospheres and differentiate your store from the competition, capturing customers’ attention.

Avoid Bureaucratic Constraints

By choosing “in-store radio without licenses from ANY OTHER COPYRIGHT MANAGEMENT COMPANY, you avoid the bureaucratic complexity and associated costs. The simplicity of music management is a valuable resource.

How to find the ideal music with all rights included for your store with MoosBox

MoosBox is an online platform that offers you a simple and innovative solution for background music in your store. Over 15,000 stores in 27 countries worldwide have chosen MoosBox for their background music. With MoosBox, you can access a catalog with thousands of tracks with all rights included, selected by music experts and constantly updated. You can create your own custom playlists based on your taste, mood, target audience, and seasonality. You can also choose from ready-made playlists, specifically created for different sectors and occasions. MoosBox also allows you to manage the music in all your stores from a single platform, with total control and guaranteed audio quality, adding all the ads you want.

MoosBox’s service allows you to have background music with all rights included for your store, without having to pay licenses to ANY OTHER COPYRIGHT MANAGEMENT COMPANY. The cost of the service is 14.99 euros + VAT per month per location, with monthly billing and automatic subscription that you can cancel anytime. This price is valid for the first 6 months only if you are a new customer, then it becomes 25.90 euros + VAT per month. Additionally, you can try the service for free for 14 days and upload your personalized ads for free. For more information, you can visit the MoosBox website or read reviews from customers who have already tried the service.

MoosBox is the ideal solution for background music in your store, saving you time and money while increasing customer satisfaction and loyalty.

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