The music market is experiencing a period of strong growth. According to data from Deloitte for FIMI, the first half of 2024 in Italiy, saw an increase of 15% compared to the previous year, continuing a positive trend that has been ongoing for two consecutive years, with streaming dominating the market both on the consumer and business sides. This increase can be observed in all western markets
This result is driven not only by big names in mainstream music but also by a growing focus on independent productions. Diversification and innovation in the sector are opening new paths, especially in the world of background music and in-store music.
And this is where we at MoosBox come into play. It’s a trend that has been solid for a few years now, showing how so-called independent music is emerging as an alternative, quality solution for those looking for a tailored soundtrack for their store.
This music not only follows the general growth trend of the market but also represents an answer to those who want to stand out from the usual commercial hits. In this article, we will explore the reasons behind the success of independent music in retail contexts and why more and more brands are choosing MoosBox for their in-store radio.
The music market grows: not just mainstream
The strength of diversification
The Deloitte and FIMI report confirms that the music market is in great health. With steady and solid growth, the sector has seen the rise of new ways of enjoying music, not limited to traditional channels like radio or streaming. In this landscape, music for stores has found its place as an integral part of the consumer experience. It’s not just about playing a song in the background but creating an atmosphere that accompanies and enhances the customers’ interaction with the brand.
A rising trend: independent music
A key element of this growth is independent music, which in the past two years has seen an exponential trend and double-digit growth even in background music solutions for businesses. This music is much more than just an accompaniment: it offers quality and uniqueness, elements often missing in mainstream circuits. With MoosBox, we aim to bring this freshness and authenticity directly into stores, offering a curated and original music selection, free from the typical limitations of major labels.
Why independent music is the winning choice for stores
Originality, personalization, and all rights included
The music we offer with our in-store radio doesn’t follow the standardized logic of mainstream. We collaborate with artists and small independent labels who know how to offer unique and new sounds, ideal for creating the perfect atmosphere in stores. This background music is designed to reflect the brand’s identity and offer a different and engaging experience to customers. There aren’t the usual hits you hear everywhere but tracks that convey emotions and originality.
The freedom to explore new genres
Another advantage of independent music is the ability to explore and experiment, freeing oneself from the burden of costly licenses for broadcasting. The music for businesses we offer includes all rights and is not limited to a single genre but embraces a range of styles that can be adapted to any environment: from jazz to electronic, from folk to lo-fi. MoosBox is committed to creating customized playlists that not only appeal but tell a story, a mood, a feeling. This creative freedom is what makes our offer truly special and different from more conventional solutions.
The benefits of fully licensed music for businesses
Simplicity and legality
A point often overlooked when it comes to music for stores is the issue of copyright. With MoosBox’s royalty-free music, you have the certainty of using legally authorized tracks, avoiding extra costs and complications. Our all-rights-included music for stores allows you to focus on the creative and commercial aspect without worries.
A convenient and ready-to-use solution
With MoosBox, you don’t have to worry about selecting and updating playlists: we do it for you! We offer an in-store radio that is constantly updated with new tracks, ensuring a fresh and context-appropriate soundtrack at all times. It’s a simple but powerful solution to enhance the customer experience and strengthen your brand’s identity.
How to choose music for a store: MoosBox’s tips
Brand identity and atmosphere
When thinking about how to choose music for a store, start with your brand identity. What message do you want to convey? What kind of atmosphere do you want to create? The background music should be a coherent part of your communication strategy, able to create an environment that invites customers to relax, explore, and perhaps, purchase. We at MoosBox work with you to understand these needs and find the perfect soundtrack.
The value of a unique and differentiated approach
Many businesses rely on standardized playlists, but this often leads to an experience that blends in with all the others. Instead, we believe in the power of music for businesses that is unique and distinctive. We work with you to create a playlist that truly makes a difference, highlighting the values and essence of your brand.
MoosBox: the perfect partner for your background music
Our vision of in-store radio
Choosing MoosBox means relying on an in-store radio that is different, capable of offering independent and quality music, far from the usual commercial proposals. We believe that every store has a story to tell, and we are here to help you tell it through notes. We work with artists who believe in their music and want to share it with the world, and this is reflected in every track we offer.
Experience MoosBox, and you’ll feel the difference
The right music can transform the shopping experience, creating an emotional connection with customers. If you’re looking for a quality royalty-free music solution for your store, MoosBox is the answer for you. Discover how we can help you transform your business with a unique and memorable soundtrack.
Thanks to the growth of the Italian music market, music for stores has evolved into a strategic asset for many brands. With MoosBox, you can take a step forward and offer your customers background music that surprises, excites, and builds loyalty. Don’t wait: discover today what the right music can do for your business.
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