Today, we discuss the impact of music in stores. In the crowded world of shopping malls and retail spaces, music plays a role that goes far beyond mere background sound. We often don’t realize how the melodies surrounding us can influence our purchasing behavior. A recent study conducted by University of Bari ‘Aldo Moro’, in collaboration with HEC Montreal, shed light on this fascinating phenomenon, analyzing the impact of in-store music on customers’ purchasing decisions. The study revealed surprising insights and valuable ideas for those managing a direct retail business or a franchise who wish to create more engaging shopping experiences.
Music in Stores: A Symphony of Sensations
The study demonstrated that background music can have a significant effect on the shopping experience of customers. However, what’s even more fascinating is that the effect varies depending on the familiarity of the songs.
Contrary to what one might expect, less famous songs seem to be the key to a more focused and satisfying shopping experience.
In other words, when the background music consists of lesser-known tracks, customers tend to engage more in the act of shopping.
The University of Bari Experiment
As part of this study, researchers Luca Petruzzellis and Ada Palumbo conducted a real-world store experiment.
They entered the store at different times during the day and interviewed consumers about their perception of the background music.
It emerged that popular songs often capture customers’ attention, but also have the potential to distract them.
On the other hand, less familiar songs increased consumers’ cognitive activity, prompting them to focus more on shopping.
The Influence of “Familiar” and “Innovative”
An interesting aspect revealed by the study is that familiar music can, in fact, distract consumers. When a well-known song starts playing, people tend to focus on it rather than the surrounding products.
Conversely, less popular songs can create a calmer atmosphere where customers feel less overwhelmed by distractions and past memories, allowing them to focus better on their shopping list.
The Voice of Consumers: Opinions and Reactions
It is interesting to hear the opinions of consumers who interact with music within stores.
Some say that music, whether familiar or not, can distract them from the concentration needed for shopping.
Others, however, find background music relaxing and even capable of drowning out other customers’ voices, creating a pleasant atmosphere. These opinions confirm the importance of finding the right balance in music selection in stores.
Royalty-Free Music for Stores: The Optimal Solution
In light of these findings, using royalty-free music for stores could be the ideal solution.
Royalty-free music offers a wide range of lesser-known yet enjoyable tracks, creating an engaging background without the distractions of more popular, mainstream songs.
This approach could provide the ideal environment for customers seeking a focused and satisfying shopping experience.
The Advantages of MoosBox
This is where MoosBox comes into play. Our platform offers a vast selection of royalty-free music for stores, designed to create engaging atmospheres without overwhelming customers with overly popular songs. With MoosBox, you can customize your playlists based on your audience and store type, creating a unique experience for every customer.
In conclusion, music in stores is a powerful element that can greatly influence the customer shopping experience. [Read this article too: “Famous Music vs MoosBox: Which to Choose?“]
The University of Bari study revealed that less famous songs can enhance consumers’ focus on shopping.
MoosBox presents an innovative solution for entrepreneurs looking to offer an optimal shopping experience, using royalty-free music for stores to create a welcoming and stimulating environment for all customers.
Choose MoosBox and discover how the right music can truly make a difference in your business.
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