There is one topic that will dominate 2026 more than any other when we talk about audio, retail and new technologies: AI cloned voices. We are not talking about generic text-to-speech systems, but about a real cultural revolution. Major international media outlets — from Wired UK to the BBC, via the Financial Times and The Verge — are publishing increasingly in-depth articles on voice cloning, its impact on cinema, podcasts, music, customer service, and all the way to brand applications.
This wave matters for a simple reason: it shows the world has understood two things. First: voices generated by artificial intelligence can sound incredibly realistic. Second: ethics, transparency and a clear framework are needed to use them without taking risks.
That is why we decided to start right here: explaining why voice cloning is changing everything, what it means to do it ethically and professionally, and how this evolution has become, for us, a new generation of in-store spots integrated between MoosBox and Jingles Factory.
The world is changing its voice: what is really happening in 2026
In just a few months, voice cloning has gone from being a curiosity to becoming one of the most discussed technologies with the biggest real-world impact.
Leading international media have covered, among other things:
- the collaboration between Hollywood actors and AI, with official agreements to create AI versions of their voices;
- the arrival of AI voices in next-generation video games, which have become the new battleground between human creativity and automation;
- the evolution of voice–music systems and Timbaland’s TaTa, with the first music “artists” created entirely by AI;
- the issue of protecting vocal rights and likeness, with actors and artists calling for new rules to defend their sonic identity.
This is not hype. It is a technological revolution you can see, hear and measure.
And when a market changes its voice, everything changes. For anyone working in retail, spots or live communication, this technology is not “an option”: it is the new normal.
What “voice cloning” really means (and why the legal side is crucial)
Talking about AI cloned voices does not mean grabbing a random voice, copying it and using it lightly. On the contrary: it means building a voice model through a rigorous, authorised and transparent process.
The difference between voice cloning and deepfakes
The term “voice cloning” is often confused with illegal deepfakes or unauthorised celebrity impersonations. We work in the exact opposite direction.
The cloning we adopt follows clear principles:
- the voice belongs to a real speaker;
- the speaker signs an agreement and is paid;
- the AI model is trained on their original material;
- any unauthorised impersonation is strictly forbidden;
- rights and withdrawal options are clearly defined.
It is the only serious way to build a healthy market.
Voice rights in 2026
2026 is the year when institutions (EU, UK, United States) are fast-tracking the topic of voice rights as a form of personal intellectual property. Having a voice generation system with:
- valid contracts;
- ethical remuneration;
- traceability;
- watermarking;
- timestamping;
- certified archiving;
…means protecting both speakers and brands.
It is a huge difference compared to the “quick and dirty” systems popping up online with no safeguards.
Jingles Factory: the European lab for AI voices, spots and sonic identities
Before we talk about MoosBox, we need to clarify who actually builds the voice technology.
Jingles Factory is our audio production lab:
- it creates professional spots;
- it develops sonic identities;
- it produces jingles, voiceovers and branded podcasts;
- it works with real voice talents;
- and now it develops ethical, authorised AI cloned voices.
It is not “just a text-to-speech service”: it is a studio. With methodology, expertise, real microphones and real signatures.
The cloud platform: /app.jinglesfactory.it/it/login
The cloud platform https://app.jinglesfactory.it/it/login is the core of the system: a voice editor designed for people who create spots every day.
Here you can:
- write a script;
- choose the voice;
- set tone, intensity and rhythm;
- generate the audio;
- make micro-edits;
- export or send it directly to MoosBox.
No software to install. No lost files. No dead time.
How a truly professional AI cloned voice is created
A solid voice model cannot be “improvised”. Here is the process, done in the studio.
Selecting and recording the voice talent
We work with professionals who have experience in:
- radio;
- advertising;
- voiceover and dubbing;
- podcasting.
Then we record dedicated vocal sessions in a controlled environment with broadcast-grade microphones.
Training the voice model
The AI model is trained on:
- timbre characteristics;
- phonetic patterns;
- vocal dynamics;
- diction;
- intent and delivery.
The result is a voice that does not sound artificial, does not generate artefacts and preserves emotional structure and credibility.
Ethical agreements and fair remuneration
Every voice has:
- a signed contract;
- fair, clearly defined compensation;
- clearly outlined rights;
- options for extended use.
This is the opposite of “anonymous” models. It is a real voice with a real professional behind it.
The next step: natural integration with MoosBox
Now that there is a dedicated voice lab like Jingles Factory, connecting it with MoosBox becomes the logical next step.
MoosBox does one thing: it brings professional music and spots into stores. Jingles Factory does one thing: it creates those voices and those spots.
2026 is the year we make them work together as a single system: MoosBox AI Studio.
From script to store in just a few minutes
The workflow now looks like this:
- you write the script in Jingles Factory;
- you generate the AI voice;
- you approve it;
- you send the audio directly into MoosBox;
- you choose times, stores and frequency;
- the spot goes live in just a few minutes.
No more waiting. No more scheduling headaches. No more files getting lost between emails and chats.
Music, voice, identity: all in one ecosystem
MoosBox manages:
- custom music;
- royalty-free audio with direct licensing;
- voice spots;
- advanced TTS;
- store clusters;
- time-based scheduling;
- fast updates;
- full synchronisation across the network.
It is the first truly AI-native in-store radio.
Why AI cloned voices are really changing retail
Operational speed
In retail, where everything revolves around promotions, being slow is not an option. AI cloned voices allow you to:
- produce spots in a single day;
- create A/B variations;
- launch last-minute announcements;
- run localised actions by area or by store.
Consistency across all points of sale
With one unique brand voice:
- all stores sound aligned;
- quality is consistently high;
- even large chains maintain a clear sonic identity.
Infinite customisation
The same voice can be:
- warmer;
- more energetic;
- more institutional;
- younger;
- more elegant;
- more reassuring.
It is like having an in-house voice talent working 24/7.
Cost under control
No surprises. No doubled budgets because “the voice talent is not available”. Everything is scalable and predictable.
Customer experience is changing for good
The voice is no longer “just an announcement”. It becomes a key part of the store’s sensory experience, together with MoosBox music and, soon, digital signage and scent marketing.
Dynamic announcements
Opening hours, notices, last-minute promos: everything can be updated in a few seconds.
Editorial content
Podcasts, segments, mini audio series, cultural or narrative content. All generated, produced and published at speed.
Onboarding and training
Retail chains can generate:
- internal training content;
- technical instructions;
- HR communications;
all using the same professional voice.
Everything you need to know about AI voices in retail
Do AI cloned voices really sound realistic?
Yes. Because they are based on real voice talents recorded professionally.
Can I have an exclusive voice for my brand?
Yes. Jingles Factory offers premium and exclusive voice plans for brands.
Can I update a spot every day?
Absolutely. That is one of the main advantages.
Do I need to pay extra licences for the spots?
No. Voice spots are included in our integrated licensing system.
Is it legal to use AI voices?
Yes, as long as the voices are authorised, contracted and properly registered — exactly as we do.
Conclusion: the future of in-store radio is a voice you recognise
2026 marks the moment when audio finally becomes consistent, fast, personalised and professional. No more compromises, no more waiting, no more “makeshift” solutions.
With Jingles Factory as the voice lab and MoosBox as the retail platform, a unique system is born where music, spots, sonic identity and AI technology work together to give stores an experience that feels like it came from the future.
And this is only the first page of the new year.
