When customers walk into a store, the sound experience plays a crucial role in how long they’ll stay and how they perceive your brand. A well-curated summer in-store music can increase dwell time and boost sales. But not all playlists are the same: rather than relying on overly familiar or bland tracks, you can set yourself apart by creating a unique musical atmosphere, perfect for the summer.
1️⃣ Choose lesser-known music genres
Skip the usual pop hits and explore more refined genres. A distinctive feature of MoosBox is that every track provided is fully licensed, which means you can play music without legal worries, ensuring top-quality sound. This is a major advantage, allowing you to offer a professional and reliable musical experience.
- Electronic: Relaxing, futuristic sounds, perfect for contemporary fashion stores. Listen to the demo. For example, you can use modern instrumental tracks that convey a sense of modernity without overwhelming the overall soundscape.
- Smooth and elegant vocals: A sophisticated choice that conveys elegance and warmth. Listen to the demo. These vocal tracks can be used in luxury boutiques to create an intimate and inviting atmosphere.
- Lo-Fi: Warm, enveloping melodies for boutiques or wellness spaces. Listen to the demo. For instance, a selection of Lo-Fi tracks is perfect for creating a relaxed and welcoming atmosphere in a lifestyle concept store.
2️⃣ Play with soundscapes
Don’t limit yourself to one type of music: change the mood depending on the time of day or customer flow. For example, you could start the day with relaxing acoustic sounds, switch to more energetic rhythms during peak hours, and end with elegant melodies in the evening. This keeps the customer experience consistently engaging and varied.
- Morning: Slow, melodic rhythms to start the day calmly and relaxed. Using a fully licensed in-store radio playlist not only enhances the atmosphere but ensures peace of mind with a fully compliant service.
- Afternoon: More dynamic, stimulating music to keep energy levels high.
- Evening: Refined melodies for an exclusive, relaxing atmosphere.
3️⃣ Add natural sounds for a summer vibe
Including subtle natural elements, like the sound of waves or birdsong, can help transport customers into a more relaxed and immersive dimension. These musical touches evoke vacations, beaches, and carefree moments—perfect for the summer season. With MoosBox, you can rely on a carefully curated selection of fully licensed tracks that ensure quality and legality for your store. This lets you focus on what matters most: offering a unique, memorable experience to your customers.
4️⃣ Update playlists regularly
Regular customers will notice if the music never changes. Regularly updating playlists keeps the environment fresh and surprising, increasing engagement and enhancing the overall experience.
5️⃣ Case study: Starbucks and its music strategy
An interesting example is Starbucks, which has long relied on a well-defined sound identity in its locations. Instead of using famous tracks, the company chooses refined music—often instrumental or from emerging artists—to create a relaxed and inviting atmosphere. This strategy not only strengthens the brand but also increases customers’ dwell time, improving sales and loyalty.
10 mistakes to avoid when choosing music
- Playing music too loudly: Excessive volume can irritate customers and cause them to leave prematurely.
- Repeating the same tracks too often: Monotony can bore customers and give the impression of a neglected environment.
- Ignoring the time of day: Using energetic music early in the morning or relaxing tones during peak hours can feel jarring.
- Not aligning with the brand: Choosing tracks that don’t reflect the store’s identity can confuse customers and harm the brand’s image.
- Never updating playlists: Regular updates are essential to keep attention and engagement levels high.
- Playing unauthorized tracks: Not only is this legally risky, but it can also create trust issues with customers.
- Ignoring customer feedback: Failing to consider comments about volume, genres, or atmosphere can lead to unappealing music choices.
- Relying on generic playlists: Without personalization, the experience becomes less memorable.
- Not considering the season: Playing music that feels out of place for the time of year can make the environment less inviting.
- Forgetting the target audience: Choosing genres that don’t match most customers’ tastes can alienate the audience.
📢 Surprise your customers with MoosBox
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