In this article, we want to offer you a guide to creating the perfect background music for your business. Creating the right sound atmosphere with themed playlists (or moods, as we like to call them) is essential for any business. Even though big brands often take the lead, small businesses can also establish a unique identity through music and enhance their image and positioning.
The right music increases sales, improves branding, and clarifies the message.
Music selection influences customers’ moods and makes them feel more comfortable. Choosing the right music can extend the time customers spend in a store, restaurant, or gym, increasing their willingness to purchase and/or return.
So, don’t underestimate the importance of music for your business and choose the right tunes carefully!
Here’s a guide to creating the perfect background music:
1. Know Your Brand Identity
The first step to creating your soundtrack is to understand your brand identity. Start from your brand’s promise, identity, and voice, and identify adjectives that describe it. These terms will help you develop a unique musical identity for your brand.
2. Understand Your Audience
The second step is to understand your target audience: their demographics, lifestyle, motivations, and expectations regarding music. The goal is to find the genre and musical style that best fits your brand to create a visceral connection with your customers.
3. Define Your Musical Identity
Major retail chains like McDonald’s use music to create a relaxing and welcoming atmosphere. You too can create your musical identity by selecting songs and moods that best represent your brand and target audience.
4. Adapt Music to Your Business
Every business is unique and requires a playlist tailored to its clients’ needs. For example, the tempo of the music can influence customer experience and shopping behavior. Overly familiar tunes, like trending hits, might bore customers and make the experience less enjoyable. However, choosing the right playlist fundamentally depends on the business’s goals.
5. Choose the Right Music
Selecting the right music for your business depends on your brand’s image and your audience. It’s important to avoid inappropriate or irrelevant tracks, keeping in mind that what you enjoy might not appeal to all your customers.
6. Use Music as a Marketing Tool
Music can be a highly effective marketing tool for your brand, as it helps create a unique and engaging atmosphere for your customers. Remember, your ultimate goal is to create an unforgettable experience for your customers, boost sales, and improve your brand image.
Discover MoosBox: Thousands of Tracks with Licenses Included
MoosBox offers dozens of musical moods with thousands of tracks updated daily: a vast music library complete with broadcast and related rights licenses authorized for commercial use.
Most streaming services like Spotify, YouTube, and Apple Music are not authorized for commercial activities. In any case, you must arrange all the broadcasting and related rights licenses required by law with the relevant copyright management society in your country (read more about it here).
To stay updated with the latest music trends and learn all the secrets to creating the perfect atmosphere for your business, don’t forget to follow the MoosBox LinkedIn page.
