Music is a fundamental element in creating the right atmosphere in a store or supermarket. Music can influence customer behavior, their length of stay, their level of satisfaction and brand loyalty.
But how do you choose the most suitable music for your business? What are the benefits of music for stores and supermarkets? What options are available on the market?
In this article, we will give you some practical tips on how to choose the perfect soundtrack for your store or supermarket, and we will introduce you to Moosbox, an innovative and cost-effective solution for in-store music.
Why Music is Important for Stores and Supermarkets
According to numerous studies and as reported by the ASSOCIATION FOR PSYCHOLOGICAL SCIENCE, music plays a crucial role in shaping consumer behavior in a store or supermarket. Various studies have shown that music tailored to the target audience, the product, and the context can have multiple positive effects, including:
- Increasing the time customers spend in the store
- Encouraging purchase pace and willingness to spend
- Improving customer satisfaction and brand loyalty
- Standing out from competitors and enhancing the store’s style and personality
- Creating an emotional connection with customers and evoking pleasant memories or feelings
- Communicating the store’s values and commercial offers
Music is also a comfort and well-being element for customers, making them feel more at ease and relaxed in a pleasant sound environment.
Music can influence the perception of time and price, making time seem shorter and prices more affordable
It can be used to create consistency between the product and the sound, for example by using sophisticated music for luxury products or ethnic music for exotic products.
The Benefits of Music for Stores and Supermarkets
Music has an emotional and psychological power over consumers. Music can stimulate the senses, evoke memories, convey values, communicate the store’s style and personality, create a bond with customers, and differentiate the store from the competition.
A song can also influence the pace of purchases, the level of attention, the perception of time and price, and the willingness to spend.
Numerous studies have shown that music tailored to the target audience, the product, and the context can increase sales, revenue, and profitability in a store or supermarket.
How to Choose Music for Your Store or Supermarket
To choose the most suitable music for your store or supermarket, it is important to consider several factors, including:
- The customer target: the music must align with the preferences, expectations, and needs of potential customers to create an emotional connection and mutual trust.
- The type of product: the music should match the type of product being sold to create a congruence between the sound and the message. For example, a sportswear store might choose energetic and dynamic music, while a perfume shop might opt for soft and refined music.
- The context: the music should be appropriate to the context in which the store or supermarket is located, creating harmony with the surrounding environment. For example, a store in a tourist area might choose trendy music, while a supermarket in a residential area might prefer calm and familiar music.
- The time of day: the music should vary and adapt to the time of day, creating a different atmosphere depending on the time and flow of customers. For example, soft and relaxing music can be played in the morning, while the pace and volume can be increased in the afternoon.
Copyrighted Music vs. Mainstream Music
One of the main challenges when using music in a store or supermarket is copyright issues.
Mainstream music, the kind played on the radio or music channels, is subject to licenses from ANY OTHER COPYRIGHT MANAGEMENT SOCIETY, which are organizations that protect the interests of authors, publishers, and music producers. These licenses come with high costs, which vary depending on the store’s size, number of employees, type of business, and method of music distribution. Furthermore, mainstream music is not always suitable for a store or supermarket, as it can be too intrusive, repetitive (“I hear that song everywhere“), or inconsistent with the brand’s image, or it can trigger past memories that are not necessarily pleasant, leading the customer to associate a negative feeling with the store or brand.
Copyrighted music (FULLY LICENSED), on the other hand, is original and high-quality music created by independent artists who transfer their rights to companies specializing in distributing music for commercial use.
This music does not require the payment of licenses to ANY OTHER COPYRIGHT MANAGEMENT SOCIETY, but only a fixed monthly fee to the company providing the service. Copyrighted music has many advantages over mainstream music: it is more affordable, more customizable, more varied, and more consistent with the store or supermarket’s identity.
Market Options: In-Store Radio for Stores and Supermarkets
To use copyrighted music in a store or supermarket, there are several options available on the market. One of the most popular is the in-store radio, a customized radio that only plays fully licensed music and can be integrated with advertising, promotional, or informational messages.
The in-store radio can be managed directly by the store owner or outsourced to a company that handles the music programming and additional content. The in-store radio offers various benefits for the store or supermarket: it creates a pleasant and welcoming atmosphere, increases customer engagement, enhances the brand and commercial offers, builds customer loyalty, and stimulates sales.
Moosbox: The Ideal Solution for In-Store Music
Among the various in-store radio options available on the market, one of the most innovative and cost-effective solutions is Moosbox. This is an online platform that provides a fully licensed music service for stores and supermarkets, offering a wide range of genres, styles, and musical moods.
Moosbox allows you to easily create your own in-store radio, choosing from pre-made playlists or creating new ones with the help of background music experts. It also offers the possibility to include personalized messages, either pre-recorded or in real-time, to communicate with customers and promote your initiatives.
Moosbox is highly competitive in terms of cost and does not require any hardware or software installation. Simply connect a device (smartphone, tablet, PC) to a sound system and access the Moosbox website to start broadcasting in-store music.
Conclusion
Music is an essential element for the success of a store or supermarket. It can create a positive atmosphere, influence consumer behavior, and boost commercial performance. To choose the most suitable music for your business, it’s important to consider the benefits of fully licensed music over mainstream music and the available market options, such as in-store radio. Among these, Moosbox stands out for its quality, variety, customization, and affordability. If you want to learn more about Moosbox and try its in-store music service, visit its website and request a free demo.
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