Today we are talking about music for car dealerships, car showrooms, and in general we will address the importance of background music in the automotive retail world.
Music is an essential element in creating the right atmosphere, and we know this well. However, choosing the most appropriate soundtrack can be quite challenging. We are faced with two options: mainstream music or royalty-free (fully licensed) music. Mainstream music subject to various licenses can be expensive and doesn’t offer the flexibility and customization that royalty-free music can provide.
In this article, we will explore the benefits of licensed music compared to mainstream music subject to broadcasting and related rights licenses (represented by ANY OTHER COPYRIGHT MANAGEMENT COMPANY). Moreover, we will examine how royalty-free music can be used to create a welcoming and professional atmosphere inside a car dealership.
Benefits of music in a car dealership
Although customers do a lot of research online before buying a car, they usually close the deal inside a dealership. No sales conversation would be complete without discussing the role of music.
Remember market segmentation and customer interviews. What type of music would your ideal customer listen to while sitting inside one of your cars? Playing these moods in your showroom could remind your customers why they should buy from you.
Consider the customer’s journey through your dealership.
Fast and exciting music could make your showroom feel trendy, cool, and engaging.
A relaxing and professional mood in the financial offices could make customers feel comfortable signing paperwork.
Upbeat tracks, on the other hand, could help customers feel confident and at ease while repairs are being made.
Playing the right music in different areas shows that you listen to your customers and care about their experience.
The soundtrack ultimately emphasizes all the work done for the rest of your marketing plan.
Music can influence the mood of customers and their decision to buy a car or not, to make the purchase now or postpone it.
But how do you choose the right soundtrack? Here are some tips:
- Choose a soundtrack that matches your target audience: if your target audience is mostly young people, you might want to go for a more modern and dynamic soundtrack. If your target audience is more mature, you might prefer a more classical, elegant, and refined soundtrack.
- Choose a soundtrack that fits your brand: if your brand is known for its elegance and sophistication, you might want to go for a more sophisticated soundtrack. If your brand is known for its innovation and modernity, a more contemporary soundtrack might be the right choice.
Music for car showrooms
Choosing the right soundtrack is important and should not be left to chance. Considering the points made so far about the journey within the showroom, there is another very important aspect to consider: music should never evoke negative emotions or memories. For this reason, choosing a royalty-free catalog becomes strategic.
Here are some examples of car brands and the corresponding musical styles to adopt:
- For a brand known for its elegance and refinement, such as Mercedes-Benz, you might want to choose a more sophisticated soundtrack like jazz or classical music.
- For a brand known for its innovation and modernity, such as Tesla, you might prefer a more contemporary soundtrack, like electronic or pop music.
In-store radio for car showrooms
An in-store radio service to manage your background music is an excellent solution for car dealerships that want to create a welcoming and professional atmosphere inside their showroom in a legal, safe, and professional manner.
At this point, it becomes important to choose which catalog to use: famous or less famous music? Mainstream or Royalty-Free?
Advantages of royalty-free music over mainstream music
Licensed music (also known as royalty-free or fully licensed) offers numerous advantages compared to mainstream music subject to broadcasting licenses and related rights from ANY OTHER COPYRIGHT MANAGEMENT COMPANY.
First of all, licensed music is more affordable compared to mainstream music subject to broadcasting licenses and related rights, which are often costly both financially and administratively. Additionally, royalty-free music comes with all the necessary rights and is more flexible in its management compared to mainstream music, offering a fair cost while ensuring fair compensation for the Artists.
You can dive deeper into this topic by reading the article we dedicated specifically to this difference: “what does fully licensed music mean“.
MoosBox: the perfect solution for car dealerships
MoosBox offers a wide selection of royalty-free music tracks that can be used by car dealerships to create a welcoming and professional atmosphere inside their showroom. Thanks to the vast selection of music available on MoosBox, car dealerships can easily find the right soundtrack for their showroom without spending too much time or money, always having dedicated experts and consultants available to help achieve the goals discussed in this article.
