WHERE IT BEGINS
You see a space. You can hear a brand.
Music is not a finishing touch. It shapes how a place welcomes people, how it feels and what they remember. That is why we do not begin with a playlist. We begin with the brand.
What is a Brand Sound Profile?
A creative guide that translates brand identity into a recognisable musical direction: character, energy, pace and style. Our Head of Music develops it by understanding the brand, its audience and spaces. It then guides tailored Moods and music schedules.
HUMAN MUSIC DIRECTION
Listening comes before technology.
A distinctive musical direction begins with listening. Our Head of Music explores the brand’s personality, audience, spaces and the feelings each environment should convey. That research shapes the Brand Sound Profile: a creative guide to character, energy, pace and musical style.
Curation is neither automatic nor generic. Every Mood follows a clear musical vision, considering time of day, season and setting. We have already developed dedicated Moods and programmes for businesses in the furniture and interiors sector, showing how music can complement a showroom’s identity without overpowering it.
THE CREATIVE JOURNEY
From identity to music. From music to experience.
We begin with a conversation about the brand, its spaces and the experience it wants to create. We then translate that vision into tailor-made Moods, music selections and schedules designed for different moments.
The work does not end when the music starts. Music direction can evolve with collections, seasons, opening hours and different types of location. This is the difference between simply playing tracks and creating a recognisable sonic presence.
ACROSS YOUR SPACES
A recognisable identity, wherever people meet your brand.
A brand can maintain a coherent musical voice across very different spaces. A boutique, showroom and hotel each call for their own atmosphere, while sharing a common creative vision.
MoosBox helps coordinate Moods and music schedules across multiple locations, combining central management with flexibility for individual settings. Licences for the MoosBox catalogue are included under applicable contractual terms; bespoke projects are scoped according to client needs.
BEYOND MUSIC
A brand experience can engage more than one sense.
Music is the starting point. When a brand wants a more complete experience, other elements can be developed alongside its sonic direction, each with a distinct purpose.
OLFICE — Scent Marketing. Scent brings another sensory dimension to a space. Music and fragrance can be considered together to create an atmosphere that feels true to the brand. Explore OLFICE ↗
Digital Signage — Visual Communication. Screens and visual content can be planned alongside music and in-store messages. Any technical integration needs to be assessed against the client’s infrastructure and requirements; universal automated synchronisation is not presented as an existing feature.
Jingles Factory — Brand Voice & Audio Content. Jingles, adverts, announcements and voice messages give a brand another way to express itself. Used thoughtfully within a music schedule, they strengthen its sonic identity without overwhelming the atmosphere. Explore Jingles Factory ↗
Not three disconnected services, but elements that can be combined in a brand-led In-Store Experience.
Music and fragrance can be designed together to create an atmosphere true to the brand’s identity.
OLFICE ↗
Screens and visual content can complement the in-store experience. Technical integrations are assessed case by case.
Jingles, adverts and voice messages give the brand a recognisable voice within a carefully curated music programme.
Jingles Factory ↗From the MoosBox blog
Explore sonic identity, music design and multisensory experiences.
Why the shops of the future will have a sonic identity
Sound design for in-store radio: why it isn’t a playlist
Retail multisensory: when music and scent start speaking the same language
THE CONVERSATION
Your brand already has an identity. Let it be heard.
Every project begins with a conversation. Tell us about your brand, your spaces and the atmosphere you want to create. Together, we can explore the right musical direction.